Please Note: This event has expired.

Customer Discovery Weekend

at The Refinery, Nashville TN

Sep 26 - 27
Customer Discovery Weekend

Validating an idea and figuring out exactly what the market needs is the best way to ensure success. Learn about surveying, talking to users to learn what they really need, product market fit, and more.

What happens
Experts come in from Detroit to lead classes and workshops on customer discovery
Learn and implement techniques to find out how to get your startup to the elusive “product / market fit”
Work with your current team, by yourself, or form a new team for the weekend

Why attend
Make sure your startup is really what people want
Get help with the most crucial step for success: idea validation
Find out if you need to pivot, and how to do so

What is needed
A startup, either in idea form or active
Desire to “get out of the building” and actually talk to people
A problem for your startup to solve, or open mind to accept a new problem


$49/Early Bird
$99/Standard Ticket


    Official Website


Additional time info:

Saturday Schedule
8am: Coffee and breakfast, networking
9AM: Workshop to teach you how to ask the right questions to users and customers to learn what they really want
Lunch provided by Noshville deli
Afternoon: Go out and validate ideas, talk to potential users and customers
5PM: Present what you learned, if you confirmed what you thought was best for your business, or if you need to pivot

Sunday Schedule
8am: Coffee and breakfast, networking
9AM: Workshop on how to test your business idea without actually building the business: Smoke tests, Minimum Viable Products, concierge versions, and lean startup style
Lunch provided by Hattie B’s
Afternoon: Build systems to test ideas
5PM: Presentations of new tests and products, and what everyone learned.

* Event durations (if noted) are approximate. Please check with the presenting organization or venue to confirm start times and duration.


The Refinery

438 Houston St Suite 263, Nashville, TN 37203

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